BENTLEY
CREATING A FEELING OF INCREDIBLE POWER AND IMMENSE DRAMA, THE CONTINENTAL GT SPEED IS MADE TO THRILL. AND THE HERO FILM CAPTURES THIS UNFORGETTABLE FEELING IN A FRESH, UNFILTERED WAY. WE SEE THE DRIVER'S CLOTHES TRANSFORM AS HE FEELS NEXT-LEVEL CONTROL AND COMMANDS THE WORLD AROUND HIM.
PUTTING TONE OF VOICE FRONT AND CENTRE OF THE LAUNCH CAMPAIGN, I USED SHARP SHORT-FORM COPY AND HEAD-TURNING HEADLINES THAT CUT TO THE CHASE.
THEN, I PUT MY HEAD TOGETHER WITH AN ART DIRECTOR TO CONCEPTUALISE COMPELLING COLLATERAL THAT DID JUSTICE FOR THE SPINE-TINGLING EXPERIENCE CUSTOMERS CAN EXPECT. BEYOND PAID, I ALSO WROTE ORGANIC SOCIAL ALONG WITH CRM EMAIL CAMPAIGNS DRIVING AWARENESS THROUGHOUT THE LAUNCH AND BEYOND.
PUTTING TONE OF VOICE FRONT AND CENTRE OF THE LAUNCH CAMPAIGN, I USED SHARP SHORT-FORM COPY AND HEAD-TURNING HEADLINES THAT CUT TO THE CHASE.
THEN, I PUT MY HEAD TOGETHER WITH AN ART DIRECTOR TO CONCEPTUALISE COMPELLING COLLATERAL THAT DID JUSTICE FOR THE SPINE-TINGLING EXPERIENCE CUSTOMERS CAN EXPECT. BEYOND PAID, I ALSO WROTE ORGANIC SOCIAL ALONG WITH CRM EMAIL CAMPAIGNS DRIVING AWARENESS THROUGHOUT THE LAUNCH AND BEYOND.
