L'OREAL PARIS
DURING MY TIME AT MCCANN IN PARIS, i helped the team develop a creative concept that celebrated the relentless pace of modern life while showcasing the beauty and functionality of the product. focusing on the theme of round-the-clock resilience, the campaign focused on high-impact beauty shots featuring brand ambassadors who embody confidence and momentum.
We crafted a distinctive visual aesthetic - clean, bold, and energetic - to reflect the products' ability to keep up with a non-stop lifestyle.
We crafted a distinctive visual aesthetic - clean, bold, and energetic - to reflect the products' ability to keep up with a non-stop lifestyle.
we also created a suite of social assets designed to feel fun, dynamic, and genuinely engaging, tailored to resonate with a digital-first audience. From animated reels to stills optimized for story formats, every asset was built to stop the scroll while staying true to the brand's empowering message.
